Whrrl and Travel Channel let you decide “Who Wins the Food War” in your town

Heated debates are taking place across the country, with loyal fans passionately defending the local eateries and iconic dishes that make their towns famous. Where’s the best pastrami sandwich in New York? Who serves the top Italian Beef Sandwich in Chicago? What’s the #1 hot dog in Detroit?

Today, Travel Channel is premiering a new show called Food Wars, which aims to answer these questions. Food Wars will pit the nation’s most famous culinary rivals against one another for a final showdown, where a blind taste test will settle the score on these long-standing rivalries.  And you can choose your side too, with Whrrl.

Starting now, you’ll be able to join Travel Channel’s “Food Wars Society” on Whrrl. It’s simple: just check in to one of the official Food Wars locations around the country and you’ll be accepted into the Society. As a member, you’ll be able to share stories about your own taste tests at these rival spots and declare which you think is the winner. Inspire others to compare these spots too – and help settle these legendary food wars.

But that’s not all. Later this week, we’ll be launching the all-new version of Whrrl. Whrrl 3 will provide even more ways to discover Food Wars content, including:

• Societies Tab:  You’ll be able to view the Food Wars Society and all Societies within Whrrl in one place. As a member of the “Food Wars” Society, you’ll have the exclusive ability to view special challenges, view recommendations and create recommendations for your friends.
• Ideas Tab:  You’ll also be able to view challenges on the new Ideas tab when you’re nearby any Food Wars location and save these challenges on the new “want to” and “did it” lists. You can also recommend these challenges to friends by placing them on their “Ideas” list.

Food Wars is one of the first among many Travel Channel Societies that will be launching within Whrrl. Stay tuned later this week to learn more!

And don’t forget to catch the premiere of Travel Channel’s Food Wars tonight, Tuesday, March 9^th at 10 PM EST, as Travel Channel settles the Buffalo Chicken Wing war and Chicago’s infamous Italian Beef Sandwich rivalry.  To learn more, you can visit the show’s Web site.