What’s better than free Wi-Fi… free gas! We’ve launched a new Society Rewards program!

We’re excited to announce that today we launched Whrrl Society Rewards – a social loyalty program designed to close the gap between a brand’s online social media presence and real-world physical presence. As part of our unveiling of the new program, we teamed up with Murphy USA who will reward their customers who love them through Whrrl Society Rewards. When customers check in with Whrrl at one of Murphy USA’s 1,100 locations nationwide, they will be accepted into the “Murphy USA Society” and earn a chance to immediately win free gas.

We like to think of Whrrl Society Rewards as an entirely new form of a loyalty program. It’s different from traditional loyalty programs in four important ways:

• Whrrl Society Rewards is prize-based. Consumers have an opportunity to win prizes when they check in to participating retail locations and earn additional opportunities to win as they achieve higher levels in Societies – which happens as others act on their recommendations. Because the rewards are prizes of chance, the program can be started and stopped easily and quickly, without the long-term financial liabilities that come with traditional transaction-based loyalty programs.
• Whereas traditional programs, e.g. loyalty “punch cards,” are based solely on transactions, Whrrl’s Society Rewards is based on a person’s ability to inspire friends to try new ideas at real-world places. When a user recommends an idea, they earn points and can level up in a Society. Users receive additional points when others “Want To” try that idea, actually do try the idea or pass on the recommendation to their friends. Users also earn points by getting others to join the Society and by checking in at qualifying locations.
• Retailers and brands can have their own Societies on Whrrl. Societies are passion groups for the real-world, bringing people together to motivate each other to try new things in a vast array of topic areas, including live music, fashion, food, shopping, outdoor activities, “follow in the footsteps” groups and more. Retailers and brands can create their own Whrrl Societies and motivate their customers to join, activating them in the real-world.
• Whrrl Societies are viral. There are many opportunities for Society members to share out to their friends and followers on Facebook and Twitter, from check-ins and recommendations to prize win moments, which organically grows the Society.

We can’t wait to see how this program unfolds! If you’re interested in rewarding your customers with Whrrl Society Rewards for checking in, contact us at merchant-feedback@whrrl.com!

You can download our entire press release on the program here: Social Rewards Murphy USA Release

And read about our exciting news in the following articles:

“Check in with Whrrl, win free gas” on TechFlash

Whrrl Launches Real-World Social Rewards Program; First Partner is Murphy USA on MSN Money & also on PRNewsWire

“Check in with Whrrl, win free gas” on uInnoBlog.com

“Moso Network Whrrl Fuels Up On Real-World Rewards” on Adotas.com

“Murphy Gas Uses Whrrl Social Rewards to Accelerate Customer Loyalty” on SocialTimes.com

“Murphy’s USA Creates Loyalty Program With Location-Based Service Whrrl” on ClickZ

“Whrrl Adds Game Of Chance Spin To Social Media Loyalty Program” on InventorSpot