Pelago Announces Whrrl v2.1 Update Now Available for iPhone

Pelago today announced the latest version of Whrrl is now available for the iPhone and ready to download in the Apple App store. Whrrl v2.1 incorporates customer feedback and includes dozens of new features and hundreds of updates to make the application faster, easier to use and more collaborative, including:

• Add people into your stories: Add friends and family into a story in just seconds from networks on Whrrl, Facebook and Twitter, and through email or text messaging. Those added into a story can immediately begin posting photos and updates to the shared story.
• View previous stories from your location: When a story is created from a specific location, past stories from that place will also appear. These stories can help users discover fun, interesting information about places they frequent and new places they’re visiting.
• More control from the iPhone: Stories can now be customized by adding a story title and photo captions. In addition, users can delete slides and stories right from their iPhone, giving them more control on the go.

“Since launch, we’ve received excellent feedback from our users about Whrrl and are excited to respond with a release that implements many of the top requested features,” said John Kim, VP of Product Management and Marketing at Pelago. “Whrrl v2.1 makes it even easier and more intuitive for users to capture the stories of their lives – as they happen – and share them with those who matter most.”

In addition to product updates, Whrrl is now offering single-story and recent-stories widgets to enable users to share their stories through blogs and websites. The single-story widget lets storytellers share any public story – whether it’s theirs or that of another Whrrl user. The recent-stories widget shows the last five public stories a Whrrl user has created. Both widgets are free, easy to use, and available at Whrrl.com.

Whrrl is a new iPhone and mobile application that enables people to capture and share the stories of their lives, one moment at a time, through streamed location, photo and text updates. Whrrl stories are collaborative, enabling people to join a story and contribute, or view and comment on stories if they’re not present. Stories can be private, shared with friends or made public, and can be broadcast through Facebook and Twitter. For more information, please visit: www.whrrl.com

About Pelago
Pelago is committed to developing innovative products that bring the power of online information to everyday life in the physical world. Their flagship product, Whrrl v2.1, lets people share their real-world experiences as they happen from the web and mobile phone, and connects people in the real world in an entirely new way.
The company is based in Seattle, founded in 2006, and led by an executive team from companies including Amazon, RealNetworks and Yahoo. Pelago is backed by pioneering Internet and mobile investors including Kleiner Perkins Caufield & Byers, Bezos Expeditions, T-Venture, Trilogy Equity Partners, and Reliance.

CONTACTS:
Heather Meeker
Pelago
310.435.3535
heather@pelago.com