Pelago, Inc.

Pick your passion, and rally people around it!

We’re excited to announce that you can now create your own, personal guide to your city through private Societies, now available on Whrrl.com!

How slick is this – easily create your own Societies by uploading a pic, giving it a snappy Society name, and then filling it with recommendations of things to do at the places you go. When it’s finished, you can send out a link to your friends and inspire them to get out of the house and go on their own adventures. The link is private, so only the people you send it to will be granted access to your exclusive Society!

Send your friends a guide to cupcake shops or gastro pubs; create a mission for them to complete on a night out; take pics of secret spots throughout the city to find; or research the history or footpath of your favorite actor or musician, and have your friends follow in his or her footsteps.

The ideas are endless – and it’s an easy way to encourage your friends to be the social rock star that you are.

Join and check out some new Societies we’ve started to get ideas of the possibilities:

You can target recommendations to your Society, giving your friends ideas of what to do, where to go, what to try and more. Join the Cheeseburger Society and you’ll see recs like this:

@ Father’s Office (1018 Montana Ave Santa Monica, CA 90403-1604)
Get arguably the best cheeseburger in the world. This cheeseburger: dry-aged beef dressed with onions cooked until sweet, Gruyere and Maytag blue cheeses, smoky bacon, arugula and a tomato compote on a French roll. Yep, probably the best.

Or, if you’re a member of the Bruce Lee Society, you can follow in Bruce’s footsteps and complete missions like this one:

@ Space Needle (203 6th Ave N Seattle, WA 98109-5005)
Re-live the moment. Bruce Lee Bruce takes out Linda Emery (his future wife) for their first date on Oct 25, 1963. They have dinner at the Space Needle. Take someone you love to the Space Needle for a great dinner, overlooking the entire city of Seattle.

Even more exciting – every time members of your Societies add a recommendation and target it toward your Society, all Society members within a 25-mile radius will be alerted! Start sharing pics and recommendations of the best ideas in town, and all your Society members with similar interests will be kept in-the-know.

We can’t wait to see the Societies you’ll create!

Who’s got the special sauce?

Recently, Whrrl held a contest in search of the best cheeseburger in the nation. Our goal was to hear your stories about your favorite cheeseburger – and why you love it so much. Well, we’re excited to announce that celebrity chef Richard Blais has chosen Ciaran Blumenfeld’s story as the winner!

Ciaran and family hit up no less than five different fast food joints in the Los Angeles area to find the tastiest burger. Her lovely and discerning daughters judged each burger based on flavor, bun, sauce and substance. Their favorite? In and Out’s animal style cheeseburger by a landslide! You can check out the story here.

As the winner, Ciaran and family will choose between a Coleman Roadtrip gas grill or a handy Kodak HD video camera. You can see all the cheeseburger stories by searching for #cheeseburger on whrrl.com. And congrats again to Ciaran and family!

Want to know why Richard’s the expert?

Richard Blais, Top Chef contestant & owner of Flip

Chef Richard Blais

Flip Burger Boutique, Richard Blais' restaurant in Atlanta, GA

For amazing gourmet burgers, check out Richard's restaurant, the FLIP Burger Boutique in Atlanta

Got the best cheeseburger story? Let’s hear it!

Whrrl Cheeseburger Story Contest

You crave them, drool over them, and hunt down the biggest and best ones you can find…everyone loves a good cheeseburger. No matter what type, cheeseburgers symbolize summertime and we want to hear your best story.

You can tell your #cheeseburger story from the Web at http://whrrl.com/ (new!) or create it on-the-go from your phone. The winner will be chosen and announced by celebrity chef Richard Blais The winner will receive a Coleman Roadtrip Grill or a new Kodak HD camera.

Prizes

The Contest begins today and ends on August 23, 2009.

To enter, tell a creative story about your favorite cheeseburger and share it on Whrrl and Twitter. Just make sure “#cheeseburger” is somewhere in your story. With Whrrl’s new search capabilities, you can check out your competition by searching
#cheeseburger
from the iPhone app or on the Web!

We embarked on a Seattle #cheeseburger hunt to get your creative juices flowing. Check out our stories here.

Richard BlaisRichard recently opened Flip Burger Boutique in Atlanta, GA. See his behind the scenes story here.

Get more contest information here.

Contest rules and regulations