Red Bull, NYC and Whrrl
It’s Red Bull Air Race time this coming up weekend (June 19th & 20th) in New York City, and we’re super excited to announce our new partnership with Red Bull to bring you the Red Bull Society, which gives fans around New York Red Bull Insider knowledge about NYC! Join the Red Bull Society right now to access:
- Waived cover charges at select NYC bars and clubs and drink discounts such as two-for-one Red Bull and Svedka vodka and $6 Red Bull Stoli O Bombs
- Locations and dates/times of official Red Bull Air Race “Take Off” parties
- Red Bull recommended happy hours
- Locations of premier NYC sports bars where fans without tickets can catch the races on flat screens
You can also add your own recommendations of where you order YOUR favorite Red Bull drink. Red Bull has surprises in store for its Whrrl Community, so don’t miss out!
Also, we have some great Societies that will help visitors or New York locals get the best out of The Big Apple. Check out…
- The best places to get Latin food in NYC
- Go on a New York bar crawl
- Find all the best shopping boutiques in the city
- Follow in the footsteps of the Sex and the City gals by visiting these official filming locations
- Taste all the best cupcakes New York has to offer
…And more! Don’t forget to download Whrrl for your iPhone, if you don’t have it already, or use m.whrrl.com. And be sure to catch the Red Bull Air Race June 19th & 20th at Liberty Park in New Jersey!
Join Bei Maejor “Drunk at the Club” this Memorial Day weekend and all summer long!
Get your groove on! Check in to your favorite club this Memorial Day weekend and get recommendations from Jive hip hop artist and producer Bei Maejor!
Bei Maejor (pronounced Bee – Ma-jor) just released his new single “Drunk in the Club”, which is heating up the charts as we speak. Check in to your favorite club and automatically become part of the official Bei Maejor “Drunk in the Club” Society on Whrrl!
What places does Bei recommend for great drinks? What club has the sexiest crowd? Where does Bei like to go afterhours once he leaves the club? Join the Society to find out! Also, see recs from other club scenes around the nation.
As a member of the Drunk in the Club Society, you’ll able to post your own recs, too! Check in to tell Bei about your favorite “Drunk in the Club” experiences. Snap lots of pictures of what you’re drinking, who you’re with and who’s on the dance floor! Remember to tag your check-ins with #drunkintheclub.
Keep it hot, Whrrlers, this weekend and all summer long!
Pelago & Collective Bias form exclusive partnership
Today is a very exciting day for Whrrl! We’ve got some really exciting news just announced from the BlogWorld Expo conference in Las Vegas.
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Pelago has forged an exclusive partnership with Collective Bias (the social media unit of MARS) to produce a co-branded mobile shopping solution. This product will leverage Whrrl’s location-based and social technologies to offer consumers in-store promotions, coupons and discounts right to their iPhone – and at the point of purchase. Collective Bias will offer this mobile shopping solution to their clients, which include Hershey, Smart & Final, Colgate, ELF Cosmetics, Genesis Today, among others. You can read the entire press release here.
What does this mean for Pelago, Whrrl and you? Really great things! The shopping solution will not impact Whrrl as it stands today, but only enhance the product so users have access to more relevant information and promotions when they visit selected stores We will be working with the Collective Bias community to develop the best in-store experiences. More info will come in the near future, but for now, we’re excited to hear your thoughts and answer any questions you have about the announcement. If you’d like to be involved, let us know.
As always, our developers are constantly working to improve the Whrrl experience and we take into account ALL of your feedback. The entire Whrrl team looks forward to hearing from you, and you can personally e-mail me at johnkim (at)pelago.com with any questions, suggestions or feedback.







