What’s better than free Wi-Fi… free gas! We’ve launched a new Society Rewards program!
We’re excited to announce that today we launched Whrrl Society Rewards – a social loyalty program designed to close the gap between a brand’s online social media presence and real-world physical presence. As part of our unveiling of the new program, we teamed up with Murphy USA who will reward their customers who love them through Whrrl Society Rewards. When customers check in with Whrrl at one of Murphy USA’s 1,100 locations nationwide, they will be accepted into the “Murphy USA Society” and earn a chance to immediately win free gas.
We like to think of Whrrl Society Rewards as an entirely new form of a loyalty program. It’s different from traditional loyalty programs in four important ways:
- Whrrl Society Rewards is prize-based. Consumers have an opportunity to win prizes when they check in to participating retail locations and earn additional opportunities to win as they achieve higher levels in Societies – which happens as others act on their recommendations. Because the rewards are prizes of chance, the program can be started and stopped easily and quickly, without the long-term financial liabilities that come with traditional transaction-based loyalty programs.
- Whereas traditional programs, e.g. loyalty “punch cards,” are based solely on transactions, Whrrl’s Society Rewards is based on a person’s ability to inspire friends to try new ideas at real-world places. When a user recommends an idea, they earn points and can level up in a Society. Users receive additional points when others “Want To” try that idea, actually do try the idea or pass on the recommendation to their friends. Users also earn points by getting others to join the Society and by checking in at qualifying locations.
- Retailers and brands can have their own Societies on Whrrl. Societies are passion groups for the real-world, bringing people together to motivate each other to try new things in a vast array of topic areas, including live music, fashion, food, shopping, outdoor activities, “follow in the footsteps” groups and more. Retailers and brands can create their own Whrrl Societies and motivate their customers to join, activating them in the real-world.
- Whrrl Societies are viral. There are many opportunities for Society members to share out to their friends and followers on Facebook and Twitter, from check-ins and recommendations to prize win moments, which organically grows the Society.
We can’t wait to see how this program unfolds! If you’re interested in rewarding your customers with Whrrl Society Rewards for checking in, contact us at merchant-feedback@whrrl.com!
You can download our entire press release on the program here: Social Rewards Murphy USA Release
And read about our exciting news in the following articles:
“Check in with Whrrl, win free gas” on TechFlash
Whrrl Launches Real-World Social Rewards Program; First Partner is Murphy USA on MSN Money & also on PRNewsWire
“Check in with Whrrl, win free gas” on uInnoBlog.com
“Moso Network Whrrl Fuels Up On Real-World Rewards” on Adotas.com
“Murphy Gas Uses Whrrl Social Rewards to Accelerate Customer Loyalty” on SocialTimes.com
“Murphy’s USA Creates Loyalty Program With Location-Based Service Whrrl” on ClickZ
“Whrrl Adds Game Of Chance Spin To Social Media Loyalty Program” on InventorSpot
Get on the bus! The anti-social-rut bus!
Murphy USA, one of the most beloved gas brands in the nation, is teaming up with Whrrl to fight Social Rut! Starting today, the widely popular Murphy USA Customer Service Bus Tour will make its first official stop and wind its way across 8 states and nearly 250 Murphy USA locations, bringing a party to every town with giveaways, prizes and games. The bus will reveal its location only once it arrives and checks in on Whrrl, giving users a first look at its whereabouts. For fans who don’t want to miss the tour, clues to where the bus will stop next can be found on Whrrl.
While the bus will only tour for a short period of time, anyone will have an opportunity to join the Murphy USA National Society so they can continue to unlock special offers. When customers check in on Whrrl at any Murphy USA location, they will be accepted into Murphy USA’s National Society.
Here’s how it works:
- Check into one of Murphy USA’s nearly 1,100 locations nationwide
- You’ll become a member of the Murphy USA Society
- Members will receive exclusive offers that can be redeemed at any Murphy USA location
- To redeem the offer, just show the attendant the offer on your phone
Murphy USA is embracing social and local technology to re-invent what it means to be your gas station. Why does fueling up need to be a mundane activity when it can be opportunity for fun?
We are excited about working with a brand that wants to add spice to your everyday activities. Stay tuned to hear about how this partnership will develop!
Here is Murphy USA bus tour schedule. Please remember to give the bus a bit of leeway with travel time and traffic when scheduling to meet up with it.
Thanks for the love, Whrrl fans
It’s been quite a ride since we launched Whrrl 3 during South by Southwest Interactive (SXSWi) on March 11 . The team here at Pelago had no idea what to expect from our users, the media, social media/technology influencers, and the public at large about the latest version of our product. We’re super excited and humbled at your positive and supportive feedback, including:
- Awesome blog posts and articles written about Whrrl 3. The first article to break the news – TechCrunch, was reTweeted 513 times and shared to Facebook 72 times. Wow! We also received mentions in the New York Times, CNet and ZDNet, a 5/5 rating on Appolicious, a TechFlash blog post and more. (You can find a full list of our press here.)
- Whrrl featured in the “What’s Hot” Featured section of the Apple App Store:
- The love we’ve seen in the Twitterverse:
(You can see a full list of our favorites, here.)
- And buzz from our on-the-ground “Ninja opps” in Austin (it wasn’t spray paint by the way, and we’re cleaning it all up!)
We want to thank everyone who has taken the time to download, use, review, Tweet, blog and tell others about Whrrl. We *heart* you! Your ideas, suggestions and feedback is always appreciated so drop us a line: feedback@whrrl.com
Location, location, location
Herman Davis, The Davis Papers
Whrrl- I actually downloaded Whrrl awhile back but didn’t appreciate what they put into this application. The only weakness I see with this application is the lack of platform support. They do have a limited mobile web access, but it lacks comparison to the iPhone based application. They also lack Google map support for directions on the iPhone. Saying that, lets get into the good stuff. Where do I begin?
@JeffPulver I Agree FourSquare Leaped @SxSW but Don’t Forget @Whrrl
Linda Sherman, It’s Different For Girls
I began using Whrrl just before SxSW following a Tech Crunch story on the service. There was a Whrrl team at SxSW which was helpful in getting me quickly through the initial learning curve.
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