Pelago, Inc.

Discussing Whrrl with Tim Reha of Venture All Stars

Last week Whrrl had a booth at the WTIA monthly meeting and I had the good fortune to run into Tim Reha as he was interviewing the guys from Melodeo. They’re promoting the new nuTsie music service (see their interview with Tim here).

Tim and I talked about how social discovery with Whrrl helps you find new places to visit in the real world. We also discussed privacy settings, publishing your location to Twitter, our recommendations engine, and engaging with the Whrrl user community.


Tim Reha interviews Danielle Morrill about Pelago’s Whrrl, a Mobile Social Network Application from Tim Reha on Vimeo.

At the end of the interview, Tim asks about emerging trends in location based social networks and beyond, and the broader application of “the web of the physical world”. To hear more on the ongoing instrumentation of devices with sensors (beyond location), check out Tim O’Reilly’s talk Web Meets World from Web 2.0 Expo New York.

Life Happens at a Location – Share Your Story

Where you are is crucial to remembering and sharing your experiences and making discoveries about the world around you.  Memes like the recent Twitter #WWY911 demonstrate the power of tying the question “where were you?” with important moments in life.

quirky cups at Denice's place!

The Web of the Physical World

People share their life stories through status updates, photos, comments, links, videos, and more through services like FacebookMyspace, and Twitter.  Incorporating location in your story with Whrrl adds context to everything you share, and with GPS in mobile devices it’s easier than ever before.

When I walked through the woods as a kid, I wondered if anyone had ever stepped on a particular piece of ground before.  Who were they?  What had they being doing here?

The character of a place is often evident in its visitors.  Imagine knowing the stories of the café where Hemingway wrote, the places where characters from Entourage hang out, or the theater where Lincoln was shot.  Aren’t you curious where Barack Obama goes for waffles?

Speeding Up Time-to-Discovery

Whrrl increases the odds that you’ll find serendipity in your daily life.  See what your friends are up to by keeping track of the locations they share.  Use collaborative filters to receive recommendations for places to go, based on the shared experiences within your network.

Tim O’Reilly discussed what we at Pelago call the “web of the physical world” last week in his Web Meets World talk at Web 2.0 Expo NY, and mentioned that services like Whrrl are early indicators in the emerging “instrumenting the world” trend.  The ability to deliver personalization based on GPS coordinates (and hopefully someday other factors like temperature, motion, or volume) is becoming a reality.

You might discover something new, like a breakfast place where people stand out in the cold for almost an hour any day of the week and occasionally meet their future spouse in line (Dish).  In my humble opinion, meeting the love of your life (human or omelet) is definitely a more meaningful payoff than you’ll get throwing sheep.

Protecting Your Location Sharing

Whether you share your where you are with the entire world, or just broadcast to a select group of people, with Whrrl you have complete control over who you share your location with.  Only Whrrl members on your People Who Can See My Location list are notified when you share where you are.

You can also broadcast your location to Twitter and your location will be displayed based on your privacy settings there.  Oh and by the way, if you’re a Twitter user, come follow us!  Happy storytelling!

Use Whrrl via SMS to Share Location and more…

Don’t have a fancy phone? Did you know you can use Whrrl with text messages to share your location, post notes, search for places, invite friends, and discover things to do while you’re on the go? In this post I’ve included a list of the 5 most used commands, but first for those of you like me (read: with a short attention span), David and his brother Jason will show how Whrrl SMS helps to connect you with your friends in the real world, in real time.

[vimeo]http://www.vimeo.com/1749663[/vimeo]

Getting Started

To create a Whrrl account send a text (it can say anything) to 94775. This five digit number is called a shortcode, and ours spells WHRRL.  If you want to stop receiving messages from Whrrl just send STOP (to 94775).

Top 5 SMS Commands

Instead of explaining all 24 commands, I’m going to quickly describe the 5 most useful and crucial things you can do with Whrrl SMS on your phone.  Whrrl SMS is conversational, so each message you receive will include some suggested responses at the bottom.  You can send MENU to get a list of commands at any time.

Share Your Location

Send a message like @ purple cafe in Seattle or AT purple cafe in Seattle.

If there is more than one possible match, you’ll get a list of search results.  Respond with the number of the result that is correct (a message like 2).  People you have whitelisted as being able to see your location will be notified of where you are, based on their notification settings.

Search For Places

Send a command like SEARCH open now near 1st ave and pine st or SEARCH thai in Seattle to get a list of places that match your criteria.  I’ve also had a lot of success with SEARCH free wifi in San Francisco (I gave it a more specific location in Nob Hill).

The more specific the location you give, the more relevant (and walkable) the results will be.

Shout (send a message to all your friends)

Send a message like SHOUT hey who’s up for going out tonight? or SHOUT is anyone in the office who can let me in? (I do the second one often) and your message will be broadcast to all your friends on Whrrl.

Invite a Friend

Send a message like INVITE 4256987497 (that’s my real phone number – friend me!) to invite someone to become friends with you on Whrrl.  If they are not already a Whrrl user they will be invited to join.

Read Your Feed

Send FEED to see all the most recent activity in your feed.

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So that’s really it, there are more commands and some shortcuts but I’ll save those for another post. There’s also info in our FAQ, if you just can’t wait for that post.  If you’ve got questions, we’re always ready to answer them at feedback@whrrl.com or on Get Satisfaction.