Post-BlogHer Contest – Create Your Own Whrrl Society; Win A Kindle!
This past weekend was BlogHer ‘10 in New York City – and l was there on behalf of Whrrl to meet and hang out with all the fabulous bloggers who attended. The weekend literally flew by, filled with super fun parties, conversations, new friendships and sightseeing in The Big Apple. I’ll have the post recap up tomorrow with pics and details, so stay tuned!
In the meantime, we’re holding a Post-BlogHer Contest for the bloggers who attended our Sex and the City Walking Tour and BlogHer ‘10! You can win a Kindle from Amazon.com with free 3G! I don’t know about you, but I’ve always wanted one of the wireless reading devices for beaching, flying, bussing and more. The Kindle is Amazon.com’s #1 bestselling item for two years running. It’s also the most-wished-for, most-gifted, and has the most 5-star reviews of any product on Amazon! And it can be yours…
How can you win? Simple: just create your own Whrrl Society!
What are you passionate about? You can create a Whrrl Society around that passion, whether it’s shopping, sushi, yoga, wine, your favorite band – whatever! Societies enable you to bring your online community offline, creating your own location-based network and rallying together to share recommendations around a common passion. Everyone can add their own recs of fun, cool things to do and share them with each other. Now, you and your Society members will have relevant real-world places to go and activities to do in the palm of your hand, from a community of like-minded people. Pretty neat, huh!
You’ll find a tutorial on how to create Whrrl Societies on Whrrl.com here, and on the iPhone here. If you have any questions, don’t hesitate to send an email to jeanna [at] pelago [dot] com!
We’ll choose our favorite Society based on the following:
- Quality of your Society, ie: your idea, Society image and description, and the recommendations you fill your Society with.
- How many members you’re able to recruit to add their own recommendations, plus bonus points if you have members of your community use Whrrl to check in to these real-world places.
- A blog post and Tweet about your Society (minimum needed to qualify for entry).
You can even create your own contest on your blog to inspire your blog community to add their own recommendations and check in to real-world places with Whrrl. We’ll give you two weeks, Friday, August 13th through Friday, August 27th to create and promote your Society. I’ll select the winner and announce who won on Tuesday, August 31st on the blog! You can read full contest details here.
For inspiration, check out some cool Societies the community has already created:
Sex and the City Society
Cupcakery Society
Professional Day Drinkers Society
Rooftop Pools Society
San Francisco Sights Society
HelpAMotherOut (HAMO) Society
The Local Tourist Society
Gluten-Free Austin Society
Life in Temecula Society
Houston Steak Lovers Society
Good luck!
NO PURCHASE NECESSARY. Void where prohibited. Void in Rhode Island. Open to residents of the United States age 18+ who are registered members of Whrrl. Contest begins August 13, 2010 and ends August 21, 2010 Enter by checking in to a participating location on Whrrl or by mailing a legible handwritten request to Post BlogHer Contest, c/o Pelago, Inc., 1201 Third Avenue, Suite 800, Seattle, WA 98101. Entry by check-in requires your actual presence at the location. Prize is Kindle from Amazon.com, approximately worth $189 Odds of winning depend on the number of entries received. Sponsored by Pelago, Inc., 1201 Third Avenue, Seattle, WA 98101. Promotion is subject to Official Rules. See Official Rules at [link].
Whrrl Ups the Ante in Vegas with Society Rewards
Anyone can become a Vegas insider by checking in on Whrrl for the chance to win free food, drinks and tickets from Sin City’s hottest properties and brands- and even meet celebrities
SEATTLE, WA – August 11, 2010 – Recently, Whrrl launched Society Rewards, the first mobile location-based program to reward people for their positive word of mouth and recommendations about their favorite businesses. Today, Whrrl announces major properties and brands in Vegas have joined the Society Rewards program, including top hotels, restaurants, nightlife and entertainment destinations.
Now, when users in Vegas check in on Whrrl, they will have the immediate opportunity to win big – even before arriving at the casino floor. The following merchants have joined the Society Rewards program to provide a chance to win the following prizes:
- Cirque du Soleil: Free tickets to Mystère or tickets starting at $50 for six of their popular Las Vegas productions.
- The Mirage Hotel and Casino: Complimentary Red Bull and vodka cocktails at the Race and Sports Book Bar or Onda Wine Lounge for 250 lucky winners.
- Luxor: Complimentary appetizer with the purchase of an entrée at Tacos & Tequila (T&T), a flavorful Mexican restaurant.
- PURE Management Group: Free drinks, meals and bottle service at their popular Vegas restaurants, bars and nightclubs.
- N9NE Group: Free VIP tickets to ‘A Midsummer Night’s Dream’ at Palms Pool on August 14, 2010.
- Sierra Gold: Free cocktails including beer, wine and well drinks.
Red Bull – which recently created the Red Bull Society launching at their Air Race in New York – is also expanding their presence on Whrrl by providing special prizes, offers and promotions exclusively in Vegas.
In addition, Whrrl and Eva Longoria Parker’s Eve nightclub will be hosting an event with a surprise guest on Sept 1st where several lucky winners will have the chance enjoy VIP treatment at one of Vegas’ hottest nightclubs.
“At Cirque du Soleil, we’re always looking for new ways to engage with our fans – including social media – so we’re thrilled to be involved with Whrrl,” said Jessica Berlin, Social Media Manager for Cirque du Soleil. “We believe this partnership will provide a great platform for our customers and fans to exchange dialogue about our shows while simultaneously rewarding them for their interest.”
“Las Vegas is the epicenter for promotional innovation. Clubs, restaurants and bars from around the world follow what happens here,” said John Kim, VP of Product Marketing at Pelago “By rewarding guests for their positive word-of-mouth and visits, these properties will not only create the social fabric of the city, they will also set a new precedent for how to reward loyalty.”
Whrrl’s Society Rewards program is the first of its kind designed to close the gap between a brand’s online and real-world presence. When users check in, they can join a participating merchant’s society and have an immediate chance to win a prize. As users make and/or try recommendations in a Society, they level up and increase their odds of winning. Whrrl’s first partner, Murphy USA, recently offered $50 in free gas for users that checked in at their 1,100 locations nationwide.
About Pelago, Makers of Whrrl
Pelago was founded to revolutionize the way people experience and explore the physical world. Whrrl, the company’s flagship product, is a real-world game with a purpose, namely to end Social Rut – to help people escape from behind their computers and patterned lives, to get back out into the physical world with the promise of compelling, highly relevant new experiences. The company was founded in 2006, is based in Seattle, and is led by an executive team from companies including Amazon.com, RealNetworks and Yahoo. Pelago is backed by pioneering Internet and mobile investors including Kleiner Perkins Caufield & Byers, Bezos Expeditions, T-Venture, Trilogy Equity Partners and Reliance Technology Ventures. For more information, visit www.pelago.com.
CONTACT:
Heather Meeker
Pelago
310.435.3535
heather@pelago.com
Download the full press release here: Whrrl Society Rewards Vegas










