#10 YimGnome

Search #yimgnome on Twitter
Created by Lindsay Yaw @lindsyaw and Lauren Cook @laurencook
As soon I saw YimGnome, I had to have a picture of him. The founders of Swarm Collective – Lindsey Yaw and Lauren Cook – have a small agency out of Boulder, CO and cooked up YimGnome as a social experiment. The goal? To see how many people would randomly take a picture of him and follow his adventures on Twitter. I believe YimGnome is the type of experimentation that will put these two on the map. If you meet YimGnome, be sure to take a picture and send it to me – we’ll feature it on Whrrl!

#9 Charlie Fern

Owner, Charlie Fern Ink
www.charliefern.com
@misscharlie
Charlie Fern is a former White House speech writer. She came to our launch party at SXSW to support us and ended up partying with the Whrrl gang until the wee hours of the morning. What I love about Charlie is that she’s a master networker. For instance, hanging with Charlie, we didn’t wait in line for the Mashable party and ended up taking pictures with Pete Cashmore the moment we walked in the door. Once you meet her, you’ll know what it’s like to have the White House PR team on your side.

#8 Chris Hughes

@chews
AT&T
Chris was the first person to jailbreak the iPhone – which allowed apps to bypass Apple’s official code distribution mechanism. You may also know him from the demo he gave at TED of new Flash-based software that allows a web browser to recognize patterns in real-life objects and then overlay them with graphics. He currently works at AT&T, and their coverage at SXSW was beyond horrible, so Chris called up AT&T’s CTO. Because of this, AT&T put up three temporary towers the next day. Meet him and you’ll never be without 3G again.

#7 Melissa Pierce

Documentary Filmmaker
www.lifeinperpetualbeta.com
@melissapierce
Melissa produces ‘Life in Perpetual Beta’, a documentary film about the ways in which technology was/is/will change the ways in which we think about ourselves as individuals and as a society. She is every bit as irreverent, funny and sassy as she exudes in her videos, tweets and blog. My favorite tweet to date, “Sleep is the new black.” I never miss a blog post from Melissa, and you won’t want to, either.

#6 Casey McKinnon

Writer, Actress
www.caseymckinnon.com
@caseymckinnon
Casey is the star of ‘A Comic Book Orange’, a graphic novel online review show, and ‘Galacticast’, a sci-fi comedy web series. Check out the episode called, ‘Heat Fozzy’ on Galacticast – a must see. After living in Los Angeles for 7 years, I typically think of actresses as having a big ego and more interested in talking about their dog than getting to know me. Casey was the exact opposite. She came to our launch party, talked about the great projects her friends are working on such as Lan Bui www.lanbui.com, and was interested to learn about Whrrl, too. Meet her and you will have something to brag about when you go to ComiCon.

#5 Katja Presnal

PR/Marketing Consultant
www.skimbacolifestyle.com
@KatjaPresnal
I had been on Twitter for almost a year before I really understood it. That all changed when Katja opened my eyes to the power of Twitter through one of her #followfriday parties. Because of her, I had more followers in one day than I had accumulated in my first year. When I met Katja, I asked how she got into blogging, and she said a number of bloggers helped her when she was creating her website. And now she helps others with her blog, which is focused on giving moms the tools to live life to the fullest. Meet her and you’ll double your Twitter following.

#4 Lucretia M. Pruitt

Blogger
http://geekmommy.net/
@Geek Mommy
Lucretia started her blog – geekmommy- to express the whole “21st Century Mom” experience. I met her at Brian Solis’ book signing – “How to Put the Public Back in Public Relations”. She wanted to know my story, so I showed her Whrrl. Before I could take my next breath, she was already explaining it to Mack Collier and Jenn Fowler, two more influential Twitterati. Meet her and you will know exactly who to call when you need help on how something technically works – she’s a wiz.

#3 Alfred Lin

COO of Zappos
www.zappos.com
@zappos_alfred
Alfred was out and about networking, making introductions, and living the Zappos brand. And, as many of you know, the Zappos brand = amazing customer service. I mentioned to Alfred that I
enjoyed Tony Hseih’s appearance on the Apprentice, and Alfred told me that not all the feedback he received was positive. Hmm, and all I remember is Tony Hsieh’s passionate commitment to service? Whatever the case, Alfred is truly a class act. Meet him and you’ll start to understand the magic behind Zappos- one of the top online brands.

#2 David Berkowitz

Director of Emerging Media & Client Strategy for 360i
www.marketersstudio.com
@dberkowitz
I’ve been reading David’s work for many years. For instance, in “How does Facebook know I am Jewish?” http://www.marketersstudio.com/2008/07/how-does-facebo.html David discusses how a Facebook ad targeted him based on his religion. He then investigates how this happened and what targeting techniques were used. When we met, we discussed how “ad targeting” is a serious responsibility for advertising channels, advertisers and agencies. I told David he is the right person to explain why ad targeting is critical to the future of independent content. The industry needs David Berkowitz and if you’ll meet him, you’ll understand why.

#1 Kenny Tomlin

President of Rockfish Interactive
www.rockfishinteractive.com
@kennytomlin
Kenny is the president of Rockfish Interactive, the agency working with Walmart on the “Walmart Elevenmoms” . What is it all about? Essentially, his boutique agency convinced one of the largest and most conservative brands in America – Walmart- to hand over its social media presence to eleven superstar blogger moms. The brand was then told it has no control over what these moms say, do or shop – heck, they may not even talk about the brand. Say what? :-) Kenny has inspired me and opened my eyes to new possibilities in the social media realm. In fact, I am currently working on a separate blog post on why I think this campaign is one of the best social media campaigns I’ve seen to date. Be sure and meet Kenny.

Follow me on twitter: @jkimlosangeles