When to visit

The best time to visit Ehime is during the spring months of March to May when the cherry blossoms are in full bloom, or in the fall months of September to November when the autumn foliage is at its peak. Summers can be hot and humid, while winters are mild with occasional snowfall.

Getting around

Getting around Ehime is easy with an extensive public transportation network that includes trains, buses, and ferries. Renting a car is also a convenient option for exploring the more remote areas of the prefecture. Bicycles are a popular way to get around in the cities and towns of Ehime.

Traveller tips

When visiting Ehime, be sure to try the local specialty dish of Jakoten, a type of fish cake made from minced fish and flour. It is a popular street food in Matsuyama. Don't forget to purchase some locally grown mikan fruits to enjoy during your stay. Be respectful of the local customs and traditions, such as removing your shoes before entering a traditional Japanese inn or home. Learn a few basic Japanese phrases to help you communicate with locals, as English may not be widely spoken in rural areas. Always carry cash as some smaller establishments may not accept credit cards.