To help with comparing prices, think of this as a half-day private transfer where you can dictate exactly where you want to be driven to, without a limit on number of stops, once you're picked up. Our driver did give some suggestions on the spot based on our interests and short introductions on the way to each destination, but you shouldn't sign up expecting a half-day private tour per se - for example, you will still explore a town/village on your own without guidance. Most hotels can recommend point-to-point private transfers or half-day tours of different forms, so there could be more price effective options depending on what you're setting out to do. This might work best for those with somewhat of an itinerary in mind, a compressed time frame, and don't mind paying more to do so in complete comfort.