Essaouira ramparts are one of the city's most iconic landmarks, offering a glimpse into its rich history and strategic coastal significance. Built in the 18th century by French military architect Théodore Cornut, these impressive stone fortifications were designed to protect the city from sea invasions. Walking along the ramparts, visitors are treated to **breathtaking views of the Atlantic Ocean**, with waves crashing dramatically against the rocks below. The **Skala de la Ville**, with its line of old bronze cannons, is a favorite spot for photos and sunset views. These fortifications also overlook the whitewashed buildings and narrow alleys of the **medina**, a UNESCO World Heritage Site, blending European military design with Moroccan architecture. A visit to the remparts is not just a journey through history, but also an invitation to feel the timeless spirit of Essaouira—a city where tradition, artistry, and coastal beauty meet.

Discover the vibrant soul of Essaouira with a guided tour through its traditional souk, nestled in the heart of the UNESCO-listed medina. Wander through lively alleys filled with colorful spices, handcrafted jewelry, pottery, textiles, and locally made argan oil products. Meet artisans at work, taste Moroccan sweets, and soak in the relaxed coastal atmosphere that sets Essaouira apart from other Moroccan cities. With its friendly vendors, historic charm, and slower pace, the souk offers a rich cultural experience where every corner tells a story. A must-visit for those seeking authentic encounters and unique souvenirs.

Marjana Argan Oil Cooperative, located just outside Essaouira, offers a more authentic and socially impactful experience compared to many argan oil vendors within the city’s medina. Operated by local Berber women, the cooperative uses traditional, hand-pressed methods and provides insightful demonstrations, allowing visitors to see and understand the production process firsthand. While the quality is generally high and supports the local community, some travelers note that prices can be higher and sales tactics occasionally pushy. In contrast, argan oil sold in Essaouira's souks may be more accessible and cheaper, but often varies in quality, with a risk of diluted or fake products. For guaranteed authenticity and ethical support, Marjana remains the recommended choice.

A visit to Essaouira’s beach offers a refreshing blend of relaxation and adventure along Morocco’s Atlantic coast. Just a short walk from the medina, the wide, golden sands are perfect for sunbathing, camel rides, or simply enjoying the ocean breeze, while the consistent winds make it a hotspot for surfing and kitesurfing. For a quieter experience, nearby beaches like Sidi Kaouki and Diabat provide serene escapes with stunning landscapes, ideal for long walks, horseback rides, or watching the sunset. Whether you're seeking coastal charm or outdoor thrills, Essaouira’s beachside atmosphere captures the laid-back spirit of this seaside gem.