• Combining food culture with ice products, starting from understanding the origin, deeply understanding the properties and seasons of the ingredients, and recombining the traditional culture that is about to disappear, breaking through the unprecedented taste, and passing on the memory and culture through ice products.

  
  

• The concept of innovative food starts from an in-depth understanding of the origin. In addition to constantly studying local ingredients and launching innovative flavors, we also pursue international design trends, design modern visuals, create unprecedented flip combinations, break the imagination of ice products, and provide consumers with The most shocking taste buds and visual enjoyment, it is the representative icon of new cross-brand styles.

  
  

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Founded in Tainan in 2012 by Li Yu, Li Wenxin and Zhu Xinyi, it combines
selected ingredients from all over Taiwan to develop purely natural-feeling
ice cream desserts. It continues to innovate and break the public's
established impressions of ice cream, setting off a nationwide trend in
Taiwan. A crazy whirlwind of ice cream.

The cumulative sales of 12 square meters of space exceed 2.5 million units,
with 200,000 purchasing users. The high-quality product experience has
attracted market attention, driving 4 billion ice cream business opportunities
in Taiwan, and becoming a tourist miracle in Taiwan.

After the Numio family became famous, some elders suggested that Li Yu could
increase his international horizons. During a field trip to Japan, he was
amazed by the gelato carefully made by famous shops. After returning home, he
decided to go to Italy to join the Gelato University ( Gelato University), he
learned how to make authentic Italian gelato. After returning from his
studies, he opened the NINAO Classico Ice Gallery concept store and bread
baking concept store in 2014. In 2015, he opened "La Dolce Vita" using
Taiwanese local cultural ingredients. "Di Te Popcorn Lychee Honey Black Tea"
won the East Asia Silver Medal Award at the World Ice Cream Competition. In
2017, the limited stores in Taipei and Shanghai achieved an astonishing sales
of 1,500 pieces per day. In 2018, the Tokyo Sangen Tea House flagship concept
store was opened, which was even more popular. In the same year, Dongyangxin
represented Taiwan and won the world championship in the Glenfiddich
Bartending Competition, and later opened branches in Japan.

Kouweijia breaks the thinking of Western ice cream and creates the most
representative Chinese flavors in the world that have never been seen before.
It promotes Chinese ingredients and flavors to the international stage and
allows the world to taste the unparalleled beauty of Taiwanese ingredients.