- Hanbok therapist experience — Your therapist wears traditional Korean
Hanbok and is a certified cosmetic ingredient specialist. Beauty meets science
in every touch.

- Ondol heated floor ritual — No massage beds. Lie on Korea's traditional
heated stone floor. Deep relaxation like yoga savasana meets skincare — your
body rests while your skin transforms.

- Data-driven personalization — Every treatment is customized using insights
from 8,000+ skin profiles collected from visitors across 50+ countries since
2020. Your skin is never a guess.

- Korean flower tea welcome — Greeted with warm 꽃차 (chrysanthemum or seasonal
blends from Korean farms) in a calm, gallery-like space steps from Hongdae's
vibrant streets.

- Premium: Expert skincare email in your language — Within 48 hours, receive
personalized product recommendations, ingredient analysis, and a 30-day
routine. Available in English, Japanese, Chinese, French, German, Spanish,
Arabic, and Hebrew.

- Photo memory with your Hanbok therapist — No rush to leave. Stay for tea
and capture a one-of-a-kind photo with your therapist in traditional Korean
dress.

- 3-minute walk from Hongdae Station — Exit 1 (Line 2 / AREX). Hidden on the
3rd floor above EDIYA Coffee. Easy access, peaceful escape.

- Premium Korean products only — Professional aesthetic skincare from Korean
dermatology-grade brands. Every ingredient chosen based on your personal skin
analysis, not trends.

- All skin types & nationalities welcome — Multilingual guide cards provided.
Muslim-friendly environment available. Solo, couples, and small groups (up to
4) all welcome.

- Your K-beauty journey continues after Seoul — Premium guests take home a
personalized routine designed for their skin, climate, and lifestyle. This
isn't a one-hour escape — it's skincare knowledge for life.

𝗡𝗼𝘁 𝗮 𝘁𝗼𝘂𝗿𝗶𝘀𝘁 𝗳𝗮𝗰𝗶𝗮𝗹. 𝗡𝗼𝘁 𝗮 𝘀𝗽𝗮. 𝗔 𝗿𝗲𝗮𝗹 𝗞𝗼𝗿𝗲𝗮𝗻 𝘀𝗸𝗶𝗻 𝗿𝗶𝘁𝘂𝗮𝗹.

Most travelers come to Seoul and buy K-beauty products.

They fill their suitcases with serums and sheet masks from Olive Young.

But very few experience how Koreans actually care for their skin.

This is that experience.

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𝗧𝗛𝗘 𝗦𝗧𝗢𝗥𝗬 𝗕𝗘𝗛𝗜𝗡𝗗 𝗟𝗔𝗨𝗥𝗘𝗟 𝗦𝗧𝗨𝗗𝗜𝗢

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In 2020, a cosmetic scientist named Hana left the corporate beauty industry to
pursue a question that had been bothering her for years:

"Why do people spend so much money on skincare products — without first
understanding their own skin?"

She opened a tiny studio on the 3rd floor of a quiet building in Hongdae,
Seoul's most vibrant neighborhood. No flashy signage. No luxury branding. Just
a calm, gallery-like space with heated Ondol stone floors, soft lighting, and
the scent of Korean flower tea.

Her concept was radically simple:

Before recommending any product, understand the skin first.

What started as a one-woman operation has since grown into something
remarkable. Over the past 5 years, Hana and her team have analyzed the skin of
more than 8,000 visitors from over 50 countries — building one of the most
unique skincare databases in the world.

This isn't a database that any hospital or clinic has. It's a collection of
real-world data showing how different climates, water quality, diets, stress
levels, and travel conditions affect human skin across cultures.

Today, Laurel Studio uses this data to provide something no other K-beauty
experience in Seoul offers: a truly personalized skin ritual, rooted in Korean
tradition and backed by cosmetic science.

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𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗧𝗛𝗜𝗦 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧 𝗙𝗥𝗢𝗠 𝗘𝗩𝗘𝗥𝗬 𝗢𝗧𝗛𝗘𝗥 𝗞-𝗕𝗘𝗔𝗨𝗧𝗬 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗜𝗡 𝗦𝗘𝗢𝗨𝗟

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Let's be honest. Seoul is full of "K-beauty experiences." Celebrity makeup
sessions. Luxury hotel spas. Quick facials in Myeongdong.

Most of them are designed for tourists. They're pleasant, they're pretty, and
you leave with a nice photo.

But they don't change anything about how you understand your skin.

Laurel Studio is fundamentally different in five ways:

① 𝗬𝗼𝘂𝗿 𝘁𝗵𝗲𝗿𝗮𝗽𝗶𝘀𝘁 𝘄𝗲𝗮𝗿𝘀 𝗮 𝗛𝗮𝗻𝗯𝗼𝗸 — 𝗮𝗻𝗱 𝘀𝗵𝗲'𝘀 𝗮 𝘀𝗸𝗶𝗻 𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝘀𝘁.

When your therapist greets you in a traditional Korean Hanbok, it's not
costume play. It's a statement: this is Korean skincare done the Korean way.

But underneath the Hanbok is a certified skincare ingredient specialist —
someone who has spent years studying cosmetic chemistry, product formulations,
and skin biology. She doesn't just apply products to your face. She reads your
skin like a map, identifies what your skin actually needs, and selects every
ingredient with precision.

At Laurel Studio, beauty and science are not separate. They are one.

② 𝗬𝗼𝘂 𝗹𝗶𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗳𝗹𝗼𝗼𝗿 — 𝗻𝗼𝘁 𝗮 𝗺𝗮𝘀𝘀𝗮𝗴𝗲 𝗯𝗲𝗱.

This surprises most first-time visitors. There are no massage beds at Laurel
Studio.

Instead, you lie down on a traditional Korean Ondol floor — the same heated
stone floors that Korean families have used for centuries. Ondol (온돌)
literally means "warm stone," and these floors have been the heart of Korean
homes since the Joseon Dynasty.

The gentle heat radiates up through the floor, warming your body from below
while your therapist cares for your skin from above. It's an experience that
feels less like a facial and more like a deep meditation.

Imagine yoga savasana — but with expert hands on your skin.

Your muscles release. Your breathing slows. The noise of Hongdae fades away.
For 55 or 90 minutes, the only thing that exists is the warmth beneath you and
the care above you.

Many guests tell us this is the most deeply relaxed they've felt during their
entire trip to Korea.

③ 𝟴,𝟬𝟬𝟬+ 𝘀𝗸𝗶𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲𝘀 — 𝘆𝗼𝘂𝗿 𝘀𝗸𝗶𝗻 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗴𝘂𝗲𝘀𝘀.

Most spas ask you a few questions and apply a standard protocol.

At Laurel Studio, your treatment is informed by data. Real data.

Over 5 years, Hana's team has collected detailed skin profiles from visitors
representing more than 50 nationalities. This data reveals patterns that most
skincare professionals never see:

• How Southeast Asian skin reacts to Seoul's dry winter air

• Why European travelers often experience sudden breakouts in Korea

• How Japanese skin differs from Korean skin in moisture retention

• Why travelers from the Middle East need different UV protection strategies

• How altitude, humidity changes, and jet lag physically affect your skin
barrier

Your therapist doesn't guess. She cross-references your skin condition with
this database and designs your treatment accordingly. The products, the
techniques, the pressure, the timing — everything is calibrated to you.

This is what we call data-driven K-beauty. And as far as we know, no one else
in Seoul does it.

④ 𝗬𝗼𝘂𝗿 𝗞-𝗯𝗲𝗮𝘂𝘁𝘆 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗲𝗻𝗱 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗹𝗲𝗮𝘃𝗲 𝗦𝗲𝗼𝘂𝗹.

This is perhaps our biggest difference from every other beauty experience in
the city.

When you choose the Premium option, your therapist doesn't just care for your
skin during the session. After carefully examining your skin during the
treatment, she compiles a personalized report and sends it to you via email —
in your language.

This email includes:

• A detailed summary of your current skin condition

• Expert tips written specifically for your skin type and concerns

• A list of recommended Korean skincare products (with where to find them
internationally)

• A suggested 30-day skincare routine you can follow at home

Available in: English · 日本語 · 中文 · Français · Deutsch · Español · العربية ·
עברית

Most K-beauty experiences give you a nice hour in Seoul. We give you a
skincare system you can use for years.

⑤ 𝗙𝗹𝗼𝘄𝗲𝗿 𝘁𝗲𝗮, 𝗽𝗵𝗼𝘁𝗼𝘀, 𝗮𝗻𝗱 𝗻𝗼 𝗿𝘂𝘀𝗵 𝘁𝗼 𝗹𝗲𝗮𝘃𝗲.

The moment you arrive, you're welcomed with a warm cup of Korean flower tea
(꽃차). This isn't just a nice touch — it's part of the ritual. The tea calms
your system and prepares your body for the treatment.

After your session, there's no pressure to leave. Many guests stay to enjoy
another cup of tea, chat with their therapist, or take photos together. Your
Hanbok therapist is happy to pose for a memory that only this place can give
you.

Some guests tell us this is the photo they're most proud of from their Seoul
trip — not the palace selfie, not the K-pop store, but this: a real connection
with a real person in a real Korean space.

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𝗧𝗛𝗘 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 — 𝗦𝗧𝗘𝗣 𝗕𝗬 𝗦𝗧𝗘𝗣

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𝗦𝘁𝗲𝗽 𝟭 · 𝗔𝗿𝗿𝗶𝘃𝗮𝗹 & 𝗪𝗲𝗹𝗰𝗼𝗺𝗲

You'll find Laurel Studio on the 3rd floor of a quiet building, just 3 minutes
from Hongik University Station Exit 1. Look for EDIYA Coffee on the first
floor — that's our building.

Take the elevator up. The moment the doors open, you'll notice the shift: the
buzzing energy of Hongdae's streets is replaced by warm lighting, natural
wood, and silence.

Your Hanbok therapist welcomes you and prepares a cup of Korean flower tea —
chrysanthemum, butterfly pea, or seasonal blends from Korean farms. Sit,
breathe, and let your nervous system settle.

If you've been rushing around Seoul all day — from Myeongdong shopping to
palace tours — this is the moment where your body finally stops.

𝗦𝘁𝗲𝗽 𝟮 · 𝗦𝗸𝗶𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀

Before any product touches your skin, your therapist conducts a brief skin
assessment. Using both visual examination and conversation (supported by
multilingual guide cards in your language), she evaluates:

• Your skin type and current condition

• Signs of dehydration, sensitivity, or barrier damage

• How travel conditions may be affecting your skin right now

• Any specific concerns you'd like to address

For Premium guests, this analysis goes deeper — the founder herself (a
cosmetic science specialist) leads a comprehensive ingredient-level
consultation, cross-referencing your skin with the studio's 8,000+ profile
database.

𝗦𝘁𝗲𝗽 𝟯 · 𝗢𝗻𝗱𝗼𝗹 𝗙𝗹𝗼𝗼𝗿 𝗧𝗿𝗲𝗮𝘁𝗺𝗲𝗻𝘁

Now comes the heart of the experience.

You change into comfortable clothing and lie down on the heated Ondol floor.
The warmth rises gently through the traditional Korean mat, and your body
begins to relax.

Your Hanbok therapist begins the treatment — a carefully sequenced series of
cleansing, toning, treatment, and hydration steps. Every product is selected
based on your skin analysis. Nothing is generic. Nothing is random.

The products used are all Made-in-Korea premium skincare from professional
aesthetic brands — the kind of formulations used by Korean dermatology
clinics, not the mass-market products you find in tourist shops. These are
ingredients selected for their clinical efficacy, not their Instagram appeal.

During the treatment, something interesting happens. The combination of the
Ondol floor's warmth and the therapist's precise, gentle touch creates a state
that many guests describe as somewhere between sleep and meditation. Your body
is deeply relaxed, but your skin is receiving active, targeted care.

This dual effect — physical rest and skin transformation — is what makes the
Ondol floor experience fundamentally different from lying on a spa bed. It's
not just about the skin. It's about the whole person.

For Signature guests: This treatment lasts approximately 40 minutes within the
55-minute session.

For Premium guests: This treatment lasts approximately 60 minutes within the
90-minute session, with additional specialized steps.

𝗦𝘁𝗲𝗽 𝟰 · 𝗔𝗳𝘁𝗲𝗿𝗰𝗮𝗿𝗲 & 𝗚𝘂𝗶𝗱𝗲

After the treatment, your therapist provides a personalized skincare guide.
Even for Signature guests, you'll receive basic recommendations for your daily
routine — what to keep doing, what to stop, and which types of ingredients
your skin responds to best.

For Premium guests, this aftercare is comprehensive. Your therapist takes time
to explain your skin's condition in detail and previews the expert email
you'll receive within 48 hours — a complete breakdown of your skin, product
recommendations, and a 30-day routine plan, all written in your language.

𝗦𝘁𝗲𝗽 𝟱 · 𝗧𝗲𝗮, 𝗣𝗵𝗼𝘁𝗼𝘀, 𝗮𝗻𝗱 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻

There's no alarm. No "your time is up." After the treatment, you're welcome to
stay.

Have another cup of flower tea. Ask your therapist questions about Korean
skincare. Take a photo together — your therapist in her Hanbok, you with your
post-treatment glow.

Many guests say this quiet moment after the care is their favorite part. It's
unhurried, genuine, and warm. It feels like visiting a friend's home, not a
business.

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𝗧𝗪𝗢 𝗢𝗣𝗧𝗜𝗢𝗡𝗦 — 𝗖𝗛𝗢𝗢𝗦𝗘 𝗬𝗢𝗨𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘

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【 𝗦𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝗛𝘆𝗱𝗿𝗮𝘁𝗶𝗼𝗻 𝗖𝗮𝗿𝗲 · 𝟱𝟱 𝗺𝗶𝗻 】

Your introduction to authentic Korean skincare culture.

Included:

• Korean flower tea welcome

• Skin condition check by Hanbok therapist

• Ondol heated floor treatment — personalized hydration care

• Premium Korean aesthetic products (not available in regular stores)

• Basic skincare routine guide

• Multilingual guide card support

• Photo opportunity with your Hanbok therapist

Best for:

→ First-time visitors who want a genuine K-beauty experience

→ Travelers looking for deep relaxation during a busy Seoul trip

→ Anyone curious about what Korean skincare really feels like (not the tourist
version)

【 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗞-𝗕𝗲𝗮𝘂𝘁𝘆 𝗥𝗶𝘁𝘂𝗮𝗹 · 𝟵𝟬 𝗺𝗶𝗻 】

The complete Laurel Studio experience. For those who want to truly understand
their skin.

Includes everything in Signature, plus:

• In-depth 1:1 skin ingredient analysis with the founder (cosmetic science
specialist)

• Extended Ondol floor treatment with specialized care steps

• Personalized skincare routine designed specifically for your skin

• Expert tips email — sent in your language within 48 hours

• Recommended Korean products list (with international availability)

• 30-day skincare routine suggestion

• Priority photo session with Hanbok therapist

Best for:

→ Skincare enthusiasts who want to understand their skin at an ingredient
level

→ Travelers who've tried many products but aren't sure what actually works

→ Anyone who wants to take home a K-beauty routine that lasts beyond the trip

→ Repeat visitors to Seoul who want something deeper than a standard spa

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𝗪𝗛𝗔𝗧 𝗣𝗔𝗦𝗧 𝗚𝗨𝗘𝗦𝗧𝗦 𝗦𝗔𝗬

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"I've had facials in Tokyo, Bangkok, and Paris. This was completely different.
The Ondol floor, the Hanbok therapist, the way she explained every ingredient
she used on my skin — I finally understood what my skin actually needs." —
Visitor from Japan

"I came for a facial. I left with a whole new skincare routine that I'm still
using 3 months later. The email they sent me after the session is the most
useful thing I brought home from Korea." — Visitor from Taiwan

"The heated floor was unexpected and amazing. I almost fell asleep. When I
opened my eyes and saw my therapist in her beautiful Hanbok, I felt like I was
in a different era. Truly a one-of-a-kind experience." — Visitor from Hong
Kong

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𝗪𝗛𝗢 𝗧𝗛𝗜𝗦 𝗜𝗦 𝗙𝗢𝗥

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This experience is for you if:

✓ You love K-beauty but want to go deeper than shopping

✓ You want to understand your skin — not just pamper it

✓ You're looking for a genuine Korean cultural experience (not a tourist trap)

✓ You want to relax deeply in the middle of a busy Seoul trip

✓ You want skincare advice you can actually use after you go home

✓ You're tired of buying products that don't work for your skin

✓ You value quality over luxury branding

This experience may not be for you if:

✗ You're looking for a luxury hotel spa experience with robes and champagne

✗ You want a quick 20-minute facial

✗ You're not comfortable lying on a floor (though most guests are surprised at
how comfortable it is)

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𝗟𝗔𝗡𝗚𝗨𝗔𝗚𝗘 𝗦𝗨𝗣𝗣𝗢𝗥𝗧

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We've welcomed guests from over 50 countries. Language is never a barrier.

During your session:

→ Multilingual guide cards are provided in your language

→ Visual skin analysis tools require no verbal communication

→ Key moments are communicated through simple, clear gestures and visuals

After your session (Premium only):

→ Your expert email is written in your language

→ Available in: English · 日本語 · 中文(繁體) · Français · Deutsch · Español ·
العربية · עברית

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𝗙𝗢𝗥 𝗦𝗣𝗘𝗖𝗜𝗔𝗟 𝗡𝗘𝗘𝗗𝗦

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• Women-only therapists: All our therapists are female.

• Muslim-friendly: We respect all cultural and religious requirements. Please
mention any preferences in the special requirements field when booking.

• Sensitive skin / allergies: Let us know in advance, and your therapist will
adjust all products accordingly.

• Solo or group: We welcome individual guests and small groups (up to 4
people). Each person receives fully personalized care.

• Couples: Both guests can be treated simultaneously in the same Ondol space.

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𝗣𝗥𝗔𝗖𝗧𝗜𝗖𝗔𝗟 𝗜𝗡𝗙𝗢𝗥𝗠𝗔𝗧𝗜𝗢𝗡

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📍 Location:

Laurel Studio, 3F, 7 World Cup Buk-ro, Mapo-gu, Seoul

(3-minute walk from Hongik University Station, Line 2 / AREX, Exit 1)

Look for EDIYA Coffee on the 1st floor — we're on the 3rd floor of the same
building.

🗺️ Google Maps: https://maps.app.goo.gl/AXGAapPm6jTHJPU67

⏰ Available hours: 11:00 AM – 6:00 PM daily

(Please select your preferred time slot when booking)

📱 Can't find us?

WhatsApp: +82 10-5139-2696

👗 What to wear:

Comfortable clothing is recommended. You'll be lying on a heated floor, so
loose, relaxed clothing will help you enjoy the experience more fully.

⏱️ Please arrive 5 minutes before your appointment time.

📧 For Premium guests:

Please provide your email address when booking to receive your personalized
skincare report within 48 hours.

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𝗖𝗔𝗡𝗖𝗘𝗟𝗟𝗔𝗧𝗜𝗢𝗡 𝗣𝗢𝗟𝗜𝗖𝗬

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• Free cancellation up to 24 hours before your appointment

• Cancellations within 24 hours or no-shows: no refund

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𝗔 𝗙𝗜𝗡𝗔𝗟 𝗡𝗢𝗧𝗘 𝗙𝗥𝗢𝗠 𝗛𝗔𝗡𝗔

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"When I started Laurel Studio, I wanted to create a place where people stop
chasing products and start understanding their skin.

Every person who walks through our door has a different story written on their
skin — their climate, their water, their stress, their diet, their history. My
job is to read that story and help them write a better next chapter.

The Hanbok, the Ondol floor, the flower tea — these are not decorations. They
are my way of saying: this is Korean skincare done with Korean soul. And the
data, the analysis, the follow-up email — that's my way of saying: your skin
deserves more than a one-hour escape.

I hope to meet you soon."

— Hana, Founder & Lead Skin Scientist

Laurel Studio, Hongdae, Seoul