22 Unique Things to Do in Seoul: From the Non-Touristy to the Plain Weird

There are countless reasons to visit Korea.

You've got the five royal palaces that'll take your breath away.

Stepping into any Olive Young store is super addictive.

And the uber popular Bukhansan National Park is a real beaut for hiking enthusiasts.

Not to mention, who doesn't love K-culture?

Of course, Seoul rules the roost.

The capital is a world-class megalopolis with endless things to see and do.

After all - get this - it's home to 50% of Korea's population!

But even in a city this massive, you might find yourself craving something different.

So, if you're a tourist looking to (mostly) avoid other tourists, here’s a list of the most unique things to do in Seoul:

Non-Touristy Things to Do in Seoul, South Korea

1. HiKR GROUND

If your Spotify or TikTok has BTS or NJZ on repeat, this is the place for you. The ultimate Hallyu (Korean Wave) destination, HiKR GROUND is pure K-culture.

No surprises there, as it was opened by the Korea Tourism Organization.

Photo: @09_m.dance on Instagram

For instance, there are K-pop experience zones to check out.

Like the coin laundry from BTS's Permission to Dance video. Or the spaceship from Aespa's Next Level video.

You can even channel your inner Blackpink or Bigbang and create a K-pop music video at the XR Live Studio.

Photo: @xinyu.xy25 on Instagram

Don’t forget to check out the art by local artists on the third floor.

The fourth floor also has all sorts of wellness products to keep you busy.

Oh, and head to the top floor for a gorgeous view of Cheonggyecheon Stream.

Pro tip: Visit HiKR Ground on a K-pop tour that also takes you to other K-culture spots in the city.

2. Naksan Park

Ah, Naksan Park - a stupendously beautiful mountain in the city centre.

If you're a history buff, you'll love the throwback medieval vibes of the Seoul City Wall.

There are a few scenic trails to explore.

One popular option is the Naksan Mountain trail. The trail takes you past Jangsu Village, Naksan Park, and Ihwa Mural Village, before ending at Dongdaemun.

If you Naksan Mountain's gentle slopes are too easy for you, there's another option. You can always try a harder, but ultimately rewarding, hike to the peak of Bukhansan National Park.

3. Noryangjin Fish Market

Noryangjin Fish Market may not have been featured on Netflix Street Food.

But it is a de facto Korean street food paradise.

Like Gwangjang Market (which actually has a Netflix tour), this fish market isn’t exactly a hidden gem.

However, it is ultra vibrant. You can catch some of the daily auctions at 3pm or browse the live seafood, from king crabs to bamboo clams.

For the best local Korean experience, buy your seafood of choice on the ground floor.

Then head upstairs to any of the food stalls where they’ll help you whip up something delicious.

You can even pre-book a dinner there, if that's more your style.

Take note, though, that some stores will have their own "designated" restaurant.

So, you might want to carefully choose where you buy your produce from.

4. Cheonggyecheon Stream

If you're looking for a lovely spot to spend the day, you can't go wrong with Cheonggyecheon Stream.

Meandering through the city centre, the stream is near tourist hotspots like Gyeongbokgung Palace and Jongmyo Shrine.

However, it truly shines after dark, though.

Photo: @mdzvrn on Instagram

Catch the water and light display at Cheonggye Plaza, where the stream begins.

And don’t miss the Candle Fountain, a two-tiered waterfall that stands 4 metres high.

Pro tip: If you can, visit in autumn - the fiery orange foliage really levels up the beauty of the place.

5. Eunpyeong Hanok Village

Welcome to one of the best hidden gems in Seoul: Eunpyeong Hanok Village.

Unlike the much more popular (and crowded) Bukchon Hanok Village, Eunpyeong is quieter.

And lucky for you, much less touristy.

Ironically, Eunpyeong Hanok Village was actually developed as a tourist area.

But it’s a great thing that you'll mostly find locals enjoying the space.

Plus, there's no one staying in the hanoks (traditional Korean houses) here.

So you don’t need to worry about disturbing any residents unlike Bukchon Hanok Village.

Pro tip: Visit Irin Iljan. It's a viral TikTok café with a gorgeous view of one of the prettiest traditional hanok villages in Korea.

6. Gyeongui Line Book Street

Photo: @trash.film on Instagram

Art lovers and bibliophiles, rejoice!

Your call for all things artsy is answered in the form of the book-themed Gyeongui Line Book Street.

Located at Hongdae Station, the street is hipsterism personified.

And, in our opinion, one of the trendiest outdoor art galleries in the city.

Photo: @simplysimon30 on Instagram

Stretching almost four miles along disused railroad tracks, the space is home to 14 bookstores housed in train-themed booths.

You’ll also find amazing public art here, like the statue of a girl picking a book from a shelf while standing on a ladder.

This place is definitely one for the cool kids.

7. Namsan Park

Most people head to Namsan Park to scale N Seoul Tower.

And with that spectacular cityscape view, we don't blame them.

But they’re missing out on so much more.

Namsan Park is a wonderful spot to enjoy nature right in the heart of Seoul.

You can take a casual stroll through the greenery. Or get your calves working on the well-maintained stone steps.

While you're there, check out places like An Jung-geun Memorial Hall and Namsan Library.

And if you're feeling like a tourist again, the N Seoul Tower is always there for a visit!

If you’re planning to go up, it’s worth checking out the admission tickets beforehand.

8. Han River

Heading to the Han River is a fantastic way to explore Seoul!

You’ve got the super Insta-worthy Banpo Rainbow Bridge Fountain Show to wow you at night.

As its name suggests, colourful jets of water dance to music and light up the Seoul cityscape.

Besides being a favourite with locals for picnics and bike rides, the river offers some of the most interesting things to do in Seoul.

For instance, you can hop on a guided night cruise for gorgeous city views after dark.

The more adventurous at heart can also try fun watersports like windsurfing and e-foiling when the sun is up.

Fun fact: The river actually flows from North Korea into Seoul, making it not only scenic but also one of the most unique places to visit in South Korea.

9. Seoul Central Market

For a taste of tradition in the city centre, you can’t go wrong with Seoul Central Market.

If you’re wondering, it’s not your usual touristy market - it’s a proper local spot.

Photo: @phoboto on Instagram

Getting here is a breeze.

It’s just a 20-minute ride from Seoul Station, and you’ll hop off at Sindang.

One of the three largest (and most traditional) markets in Seoul, you’ll find all sorts of goodies here, from dried fish to homemade fish cakes and jokbal (pig’s trotters cooked with soy sauce).

10. Cheongun Literature Library

One reason to visit: Cheongun Literature Library is the first-ever hanok library in Jongno-gu.

It’s also probably one of the prettiest in the country.

Located at the foot of Inwangsan (which you can hike for spectacular views of Seoul at night), this library blends traditional architecture with natural beauty.

For the best views, start walking from Changuimun's castle trail. You’ll be greeted by the gorgeous tiled roofs of this hanok-style library from a distance.

You can chill inside the spacious rooms, read a book or two, and admire the lush greenery of Inwangsan.

11. Ehwa Womans University

When it comes to sightseeing, skip the tourist traps.

This beautiful campus is waiting for you.

Welcome to Ewha Womans University, the largest university for women in South Korea.

Founded in 1886 by Mary F. Scranton, an American missionary, the campus is stunning in every season.

Besides being one of the top cherry blossom spots in South Korea, autumn and winter are when the school grounds really shine.

Photo: @profhannahjun on Instagram

The sophisticated facade of the school is incredibly Insta-worthy too.

And Ewha Womans University even has its own subway station, making it easy to get to.

What's great is that the campus is near Hongdae and Sinchon in the city center, making it perfect if you're looking to experience the more youthful parts of the city.

Not to mention, a visit is completely free too - that's always a bonus in our books.

12. Closest Starbucks to the DMZ

Have you planned a tour to the DMZ yet?

Well, there are tons of DMZ tours out there, all taking you to the world’s most militarised border.

But how about seeing North Korea from a totally different perspective?

You can do just that at the 40-seater Starbucks café in Aegibong Peace Ecopark, Gimpo City.

Besides sipping on a great cup of coffee, you’ll get an unblocked view of a tiny village in Gaepung County in the north - just 1.4 kilometres away!

Want a closer look? There are high-powered telescopes you can use too.

Just a heads-up - visitors need to bring ID and register at the guard post before entering.

13. Ihwa Mural Village

Once an ageing slum, Ihwa Mural Village has taken on a new lease of life in recent years.

The village was transformed in 2006 by the Ministry of Culture, Sports, and Tourism.

Today, the area is decorated with all sorts of cutesy paintings and art sculptures, making it a must-visit for art lovers.

And if you love snapping photos while on holiday, you probably won’t be able to resist doing that here too.

Photo: @lovely._.aj on Instagram

Besides all the artwork, take in the breathtaking view of the city.

If you squint, you can even spot N Seoul Tower perched on Namsan Mountain in the distance.

Pro tip: People still live here, so while it’s a fun place for photos, be considerate. Keep your noise levels down and don’t litter.

14. Oil Tank Culture Park

Photo: @brubmaciel on Instagram

If you’re planning your Seoul itinerary, Oil Tank Culture Park needs to be on your list.

Believe it or not, this place used to be a petroleum reserve base back in the ’70s.

But now? It’s had a total glow-up.

These days, it’s a cool mix of history, sustainability, and culture. No wonder it’s a go-to hangout for the city’s creative crowd.

Photo: @jennysjoberg on Instagram

Instead of storing oil, the old tanks now hold contemporary art exhibitions and an industrial-chic performance hall.

There’s even Café TANK 6 - an artsy, ultra-modern café with giant teddy bear soft toys to keep you company.

And when you’re done exploring, why not take a quick stroll to the nearby World Cup Stadium? It’s just a short walk away.

15. Lotte World Adventure

Lotte World Adventure is definitely a must-see when you visit Seoul.

But here’s a fun twist - don’t just stick to the usual rides.

You can rent a Korean school uniform for a day of photo ops.

Inspired by K-pop videos like f(x)’s “Rum Pum Pum Pum” and Exo’s “Growl”, this trend has become super popular with couples and friends snapping cute pics around the park.

At the end of the day, i’s a fun, unique way to experience Lotte World beyond the usual attractions.

And if the locals are doing it, why not you?

Pro tip: Afterward, get admission tickets to Lotte World Tower's Seoul Sky Observatory.

You can either brave the adrenaline-pumping outdoor bridge at the top of this 123-floor giant or simply enjoy the view from the observatory itself.

Either way, you'll get breathtaking bird's-eye views of the city below.

Unusual & Weird Things to Do in Seoul

16. Ddong Café, a Poop Cafe

Nobody goes on vacation expecting to have a sh*tty time.

But this poo-themed café in Seoul might just change your mind.

Meet Ddong Café, perched on the top floor of Ssamziegil shopping mall.

Easily one of the quirkiest things to do in Seoul, this spot is all about poop-themed everything.

Think brown food and drinks served in mini toilet bowls, turd emoji cushions, and pastries shaped like - you guessed it - a nice big doo-doo.

Not sure if you'll have much of an appetite after visiting.

But hey, when duty calls to explore the weird and wonderful in Seoul, how can you say no?

17. Nanta Musical Show

The Nanta Musical Show isn’t your typical tourist stop.

And that makes it one of the most unique things to do in Seoul.

This high-energy, non-verbal performance sees chefs turn everyday cooking tools into musical instruments.

We’re talking pots, pans, chopping boards, and even kitchen knives, all coming together in a crazy mix of beats and rhythms.

It’s loud, it’s funny, and it’s pure controlled chaos - in the best way possible.

You’ll get a fun glimpse into Korean culture with a fusion of traditional and modern music, wild acrobatics, and even a little audience participation.

If you’re up for something different (and ridiculously entertaining), this is a must-see.

18. GangnamDol K-Pop Bears

Photo: @vincedigs on Instagram

Who needs the Hollywood Walk of Fame when you have the Gangnam K-pop Bears on K-Star Road?

Trendy and in different colours, these cool bears are modelled after your favourite K-pop stars.

Want to see a Psy Bear? You’ve got it.

How about a BTS Gangnam-su bear? You’re covered.

Or maybe a Girls' Generation and Miss A bear? You won’t be missing out here.

Short of joining a K-pop making class, this is one of the best ways to soak in the music culture in Seoul.

19. Museum Kimchikan

Photo: @gaufrechocolatcoree on Instagram

If you’re into kimchi (and who isn’t?), Museum Kimchikan is one of Seoul's hidden treasures.

Here, you can dive deep into South Korea’s favourite dish and its cultural significance.

This kimchi museum is packed with cool exhibits, including a KBS documentary and even a refrigeration room full of kimchi varieties from around the world.

The best part? You can make your own authentic kimchi and taste it too.

It's a fun and hands-on way to really get a taste of South Korea’s culinary traditions.

If you're thinking of checking it out, you can easily grab admission tickets online.

20. Thanks Nature Cafe

Yes, you can see adorable fluffy sheep in central Seoul.

All thanks to Thanks Nature Cafe, of course.

This super Instagrammable, country-themed cafe in Hongdae (of all places) is home to the most adorable sheep.

And it’s a must-visit if you're looking for some kyo͞ot to brighten up your life.

You can even feed the sheep too, but you'll need to buy special food first.

21. Gangnam Style Statue

"Oppan Gangnam Style" – need we say more?

Located just outside the East Gate of COEX Mall, you can perform your best Psy impression at this iconic statue.

It might be a bit on the touristy side, but there's a reason why it's so popular.

And seriously, who doesn’t love that iconic dance? Why not jazz up your TikTok profile with a video of it too?

22. Yongma Land Abandoned Theme Park

Already been to Lotte World Adventure and Everland?

Time to level up your theme park game with Yongma Land.

Photo: @arrreaction_ on Instagram

This eerie, abandoned amusement park has been closed since 2011.

But now, it’s become a super popular filming location for Korean dramas (definitely a spot to check out if you’re hunting for top K-drama filming locations in Seoul), as well as movies and music videos by K-pop legends like EXO, TWICE, and IU.

Photo: @raiza._.nova on Instagram

It’s the perfect place to snap unique photos or just soak in the atmosphere, and it's definitely off the beaten path.

Heads-up: sometimes they close the park for filming or private events, so it’s a good idea to book a tour in advance.

Hardcore fans might also recognise it from popular K-dramas like Sisyphus: The Myth, Tell Me What You Saw, and Money Flower – a must-add to any Seoul pop culture bucket list, we’d say.

Interesting Places in Seoul

1. Seongsu-dong

When a place is known as the “Brooklyn of Seoul,” you know it packs a serious cool factor.

That’s Seongsu-dong, a shoe district that has become the “in” spot for the city’s trendy crowds.

Photo: @chavisa.m on Instagram

With warehouses converted into art spaces, boutique stores, and cafés galore, there’s plenty to see and do here, especially for young adults.

Check out Common Ground, a shopping space made up of 200 Insta-worthy blue containers.

Or head to Veranda Industrial, a free gallery in an old metalworking building.

If you're unsure of where to visit and don’t want to feel overwhelmed, why not join a walking tour?

It’s a great way to explore all the hidden gems Seongsu-dong has to offer.

2. Euljiro

Euljiro is one of the hippest neighbourhoods in the capital, and for good reason.

Despite being close to the crowded and touristy Myeongdong, this area is packed with cocktail speakeasies and craft beer bars.

One of the most fun things to do in Seoul with friends is to hunt down a hidden spot. And you'll definitely find that at the Ranch Brewing Company bar in Euljiro.

Photo: @shorts.and.flipflops on Instagram

The bar is literally "hidden" behind the facade of a metallic red vending machine.

Open it, and you'll discover a slick, neon-lit bar serving a variety of craft beers.

Another great option is Mind Your Head Bar, also in Euljiro. This bar is seriously easy to miss. Its entrance is through a tiny doorway that's almost Alice-in-Wonderland-sized.

But once you step through the industrial building, the quirky and funky decor inside is a complete contrast to the exterior.

3. Samgakji

Are you a true foodie? Tired of the same ol' popular restaurants in the capital?

You might want to plan a day trip to Samgakji, pronto.

Specifically, the area near Samgakji subway station in Seoul’s Yongsan District. Lately, this neighbourhood in central Seoul has earned a reputation for being home to loads of "exotic" restaurants.

You can enjoy Hong Kong cuisine at Gege, Vietnamese dishes at Hieutu, and poke bowls at Katabuta.

But of course, you'll also get your fix of delicious K-BBQ at Mongtan, one of the best Korean BBQ spots in the city.

4. Seosulla-gil

Looking for a fun throwback?

The Seosulla-gil Stonewall Walkway, once used by nightguards during the Joseon dynasty, is the perfect mix of old and new.

It might look like a quiet alley from a distance. But take a closer look and you'll find some great trendy restaurants, cafes, and workshops.

It’s also a top spot to enjoy cherry blossoms in spring and the beautiful autumn foliage.

Definitely a place worth checking out.

5. Yeonhui-dong

If you're looking for a peaceful escape from the hustle and bustle of Seoul, Yeonhui-dong might be right up your alley.

The Ansan Jarak-gil Trail is a bit of a secret spot in the city.

It’s perfect for those who love a quiet hike, with a beautiful wooden deck stretching all the way along Ansan Mountain.

And if you’re in the area, don’t miss the Seodaemun Museum of Natural History and Seodaemun Prison - the latter of which is an underrated place that’s definitely worth a visit on a guided tour.