The all-new Pilsner Urquell: The Original Beer Experience is an immersive 90-minute self-guided tour that delves into the origin and making of Pilsner Urquell, the Czech Republic’s favorite beer. First brewed in 1842 in the city of Plzeň, Pilsner Urquell became famous around the world thanks to its perfectly balanced taste, rich wet foam, and golden color. Engage all your senses through high-tech features, like 3D audio, videomapping, smells, taste, heat, cold, and much more. Experience a journey through series of exhibits that tell the story of the world's first golden beer. Meet the brewery's first brewmaster, learn how the beer is made, understand the importance of foam, and even become a Czech hockey player. Conclude your tour by tasting different Pilsner Urquell pours in the iconic Beer Hall.