This tour begins directly from the Falmouth Hotels or falmoutn Cruise ship terminal where your friendly driver/tour guide will meet you. Travel west along the beautiful North Coast to the beautiful town of Negril . You will past through the resort town of Montego Bay and the historical town of Lucea. Negril is know for its 7 miles of pristine white sand beaches. First stop is at Jimmy Buffet's Margaritaville, which features open air dining under a thatched roof, tiki beach bar, two giant water trampolines, giant flat screen TVs, beach cabanas and all day island music. Enjoy seven miles of uninterrupted white sandy beach or participate in the various water sporting activities available (additional cost). Next stop is at the famous Rick's Cafe. Watch as the locals dive from the 50 feet cliffs or if you are daring enough, take the plunge or view the sunset. After Ricks Cafe, you may choose to stop at Time Square for a little shopping before returning to your your resort or ship port.