A Journey Through Time Beginning at the National Treasure of Matsumoto Castle

The Unique Allure of Harmony Between Nature and Craftsmanship

The Aesthetic of Streetscapes Where History and Modernity Coexist

The Deep Connection Between Sake and Pure Mountain Water

The Final Realization of Living in Harmony With Nature

1. Meet your dedicated guide at the meeting point for sign-up and tour orientation (5 minutes)
2. Tour starts. Head to Matsumoto Castle, a National Treasure, and take a commemorative photo with the jet-black keep as your backdrop. Feel the weight of history stretching back to the Sengoku period.
3. Stroll through Nawate shopping street. Enjoy exchanges with local artisans and merchants in a streetscape that honors history while maintaining a playful spirit.
4. Visit and pray at Shihashira Shrine. Surrounded by a serene atmosphere, receive a lecture on Matsumoto's faith culture and the town's spiritual essence.
5. Visit the historic sake brewery, Zenzai Sake Brewery. Tour the natural spring source and experience how snowmelt from the Northern Japanese Alps cultivates the delicate flavors of sake.
6. Arrive at Genchi no Ido (Genchi Well). Reach out to the clear spring water and quietly come to understand why this town has lived in harmony with nature.
7. Stroll through Nakamachi Street. Feel Matsumoto's aesthetic sensibility and artisan culture in a space where traditional white-walled storehouses coexist with contemporary craft shops.
8. Rest at a café. Deepen your insights and learnings from the journey through dialogue with your guide.
9. GOAL. Carrying with you an experience where Matsumoto's aesthetics and philosophy of nature are integrated.