The world famous Rick's Café, founded in 1974, is undoubtedly the epic Negril hangout spot for locals and visitors alike! Strategically located along the cliffs of Jamaica’s most western tip, Rick’s Café easily takes the prize for a must-do attraction that you don’t want to miss! Nowhere else in the world do you get the opportunity to see the daring 100ft. free style cliff dives. Visitors also participate in the cliff jumps from a low of 10ft. to high of 40ft. – take your pick, of course at your own risk and optional. You get the adrenaline rush just watching the excitement put on by local divers who grew up practicing their skills right there on the cliffs – this is where you watch the most beautiful golden sunset, enjoy drinks and food at the bar or on the terrace (own expense), chosen from a menu with an array of unique choices, while dancing to the soothing sounds of live reggae music put on by some of our popular local entertainers. On a very busy day, the kitchen staff may have a lot to do so if you wish to have dinner at Rick’s, in the interest of time, you might want to put in your order as soon as you arrive at the location. You will be at Rick’s for approximately 3 hours. When the sun sets it will be time to board your bus or minivan that will take you back to your hotel.