The history, culture and lifestyle of Georgians are embodied in their wine, which presents a symbol of the hospitality, friendship and tolerance. The fertile land of Kakheti, burning sun and hard work have developed about 500 varieties of wine in Georgia, a greater diversity than anywhere else in the world, with around 40 of these grape varieties being used in commercial wine production. It is widely believed that wine production in Georgia first began, over 7000 years.