William co-created this Culinary Experience — the stops, the pacing, the order in which each story lands. He didn't inherit a script. Nobody else could hand you this exact afternoon, except maybe his boss, Jusep, his backup.

We're not new to these blocks. Jusep's been guiding Toronto since 2017. William's guided since 2019 — he led this tour's first chapter, then rebuilt it from the ground up for its new era in St. Lawrence Market and the Distillery District. Every kitchen on this route knows him by name.

Storytelling, not a checklist. Over an unhurried couple of hours, we tell you how peameal bacon became a Toronto original, why a Distillery pizza claims to be Canada's own invention, and what finally settles a butter tart argument.

Generous, never garnish. Small groups, capped at 14, and tastings that add up to a full meal.

First on National Geographic's list of the world's top 10 food markets — you're tasting Canada where National Geographic said to start.