It all started when Cassio M’Boy, image-maker of Embu has emerged to be awarded in Technical Arts Exhibition in Paris. Cassius, however, was already, before that, professor of artists and used to get in your home exponents of Week of ’22, including Anita Malfatti, Tarsila do Amaral and Alfredo Volpi, among others. The artistic tradition of the city gained prominence within and outside Brazil in 1964 with the First Hall of the Arts. But it was in the late 1960s that came the hippies, exposing their craft work on weekends, and gave rise to the Arts and Crafts Fair, traditional and very popular today in the region. Currently in this fair, you can buy as well as jewelry, pieces of rustic wooden furniture, garments made in looms, handmade sweets and jams, and more.