The immersive IP theme park created by Pop Mart covers an area of ​​about 40,000 square meters. The park is divided into four major areas: Bubble Street, Forest Area, Castle Area and Lakeside Area, with a variety of photo spots, wonderful performances, amusement facilities, and festival-limited theme activities. There is a dessert shop, two IP theme restaurants, and multiple Souvenir shops in the park. It meets the play needs of all kinds of tourists in one stop, allowing tourists to immerse themselves in the charm of IP.

The park aims to deliver happiness, create "little beauty" and "extraordinary in daily life" in the city, and strive to provide tourists with "environmental emotional value" so that every visit becomes a relaxing and healing process. The park will always adhere to the brand purpose of Pop Mart "Creating Trends and Delivering Beauty" to bring a brand new urban leisure and entertainment experience to consumers of all ages.