A visit to discover tequila as a way of life: jimadores, bakers and master tequilars. Traditions, delicacy in the palate and art for the eyes. It shows the visitor the rich cultural heritage of the region. Archaeological sites, ancient haciendas and taverns, modern distilleries, opal and obsidian mines, canyons and mountains, as well as the living culture of charro, mariachi and the trades associated with tequila such as that of jimador. Man and nature have shaped the agavero landscape for centuries,