The Merchants (Dayou) is a community-driven dining concept created as a welcoming living room for wine lovers. The brand has expanded into a family of culinary and lifestyle labels focused on artisanal production, including Dayou · M Natural and Dayou · M Coffee. Committed to delivering distinctive experiences, The Merchants brings together trendsetting wines from around the world, freshly roasted handcrafted coffee and desserts, and cuisine prepared with local ingredients using global culinary techniques.

As an urban flagship brand, The Merchants (Dayou) carefully selects culturally significant city locations and architecturally distinctive buildings with rich historical backgrounds, establishing itself as a renowned dining destination. The Merchants (Dayou) (Shanghai Flagship Store) is located in the iconic boat-shaped white building along Shanghai Film Studio in the Hengfu Historic Area, a place once frequented by renowned screenwriters and directors for scriptwriting and creative discussions.

Since 2018, Dayou has been recognized as one of the pioneering restaurants to creatively incorporate Chinese local ingredients into contemporary cuisine, consistently setting trends within the industry. The Merchants (Dayou) (Shanghai Flagship Store) has received numerous accolades, including Best 50 Wine Experience 2022, Shanghai POP 100 Most Popular Western Restaurants 2022, Douyin Heartfelt Selection Restaurant 2024, and inclusion in Star Wine List Shanghai’s Top 16 Wine Restaurants & Top 20 Wine Bars 2024.