Noy Cognac Factory is located in front of Ararat Factory, next to the City Hall and Victory Bridge. The plant was built in 1877 by the merchant Nerses Tairian, who decided to start producing wine and was helped by his relative, by the legendary artist O. Ayvazovsky. The plant is located inside the famous Erivan fortress, built in the 16th century by Farad Pasha. Inside you will find a wonderful excursion program in the cellar, catacombs and a tasting room, and in front of the entrance there is a lovely shop where you can make purchases.

One of the pride of the Armenian nation is the legendary Ararat Brandy Factory. After the construction in 1887 by Nerses Tairyan, the plant was sold to Nikolai Shustov and continued its development under his leadership. In 1900, during the "Blind Tasting" in France, he first gained worldwide fame, a gold medal and the right to use the word cognac instead of brandy. During the Soviet Union time, the legendary cognac was transported to the Kremlin for a long time, and according to legend, it was Winston Churchill's favorite cognac.For several years in a row he was awarded the Product of the Year in Russia. Inside there is a museum with an excursion program in several languages, cognac tasting room and a shop where you can shop for yourself and for your loved ones.

Operating since the days of the USSR, the GUM market is located on Khorenatsi street, next to the Tashir shopping center, and currently considered as the unofficial central market of Yerevan. After the fall of the Soviet Union, the old complex was destroyed, after which the warehouse next to the old market was reopened, and the name was left the same (GUM-Main Department Store). The market has a fairly large territory where you can buy a variety of delicious fruits, dried fruits, Armenian bread-lavash, meat and fish, and this all from the first village hands.